Founded in March 2003 by some of the Europe’s leading content brands, OPA Europe is the only pan European Publishers Association focused entirely on digital content strategies, digital business and lobbying. OPA Europe is affiliated with the U.S.-based Digital Content Next (www.online-publishers.org).
The Online Publishers Association Europe represents the interests of first-rate online publishers such as The New York Times Global, Le Monde, Der Spiegel, El Pais, Corriere della Sera, Le Figaro, El Mundo and Grupo Espresso among others, before the advertising community, the press, all European institutions and the public at large.
OPA Europe provides the best forum for the real exchange of best-practices on media innovation and digital transformation. Through credible research and ongoing communications, OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe ascribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability.
The mission of the Online Publishers Association in both the U.S. and Europe is to advance the policies of high-quality online publishers before the advertising community, the press, the government and the public. OPA will serve to help its members fairly compete in the marketplace for advertising services and will act as a voice so that online users clearly understand the benefits that quality publishers provide to the public discourse.
OPA Europe's upcoming Best Practices meeting will take place on June 22-23 in Oslo. Its central topic is "Innovations in Advertising Sales”, and the agenda includes discussion and debate in a series of key areas of digital publishing, namely Programmatic Trading, Content Marketing and Native A...
On March 2-3, the members of OPA Europe met at the offices of Les Echos in Paris to discuss New Revenue Streams.
Presentations covered sources of new revenue that included e-commerce, events, membership schemes, consulting/agency services, custom publishing, data sales and listings/classifieds, amo...
OPA Europe's upcoming Best Practices meeting will take place on March 2-3 in Paris, and will focus on “New Revenues“ for premium publishers.
As recent experience among premium content providers shows, sources of new revenue include e-commerce, events, membership schemes (that include si...