Founded in March 2003 by some of Europe’s leading content brands, OPA Europe is the only pan European Publishers Association focused entirely on digital content strategies, digital business and lobbying. OPA Europe is affiliated with the U.S.-based Digital Content Next (www.online-publishers.org).
The Online Publishers Association Europe represents the interests of first-rate online publishers such as The New York Times Global, Le Monde, Der Spiegel, El Pais, Corriere della Sera, Le Figaro, El Mundo and Grupo Espresso among others, before the advertising community, the press, all European institutions and the public at large.
OPA Europe provides the best forum for the real exchange of best-practices on media innovation and digital transformation. Through credible research and ongoing communications, OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe ascribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability.
The mission of the Online Publishers Association in both the U.S. and Europe is to advance the policies of high-quality online publishers before the advertising community, the press, the government and the public. OPA will serve to help its members fairly compete in the marketplace for advertising services and will act as a voice so that online users clearly understand the benefits that quality publishers provide to the public discourse.
OPA Europe's upcoming Best Practices meeting will take place on June 21-22 in Zurich, Switzerland. Its central topic is "Reader Revenue Strategies", examining major initiatives that premium publishers are undertaking in terms of subscriptions and/or membership schemes.
Participating companies inclu...
On March 1-2, the members of OPA Europe met at Il Sole 24 Ore in Milan to discuss Managing Resources and Processes: Newsrooms, Marketing, Tech & Sales. Presentations covered areas including organizational changes, tools, HR, KPIs, agile operations, and department integration, among others.
OPA Europe's upcoming Best Practices meeting will take place on March 1-2 in Milan. Its central topic is "Managing Resources and Processes: Newsrooms, Marketing, Tech & Sales".
The meeting will focus on both human resources and technology assets, and will examine diverse issues such newsroom or...