2011 Articles

2011 Articles

Leading Italian daily La Repubblica has joined forces with the financial information giant Bloomberg to create a finance and business section hosted on Repubblica's website. 

Repubblica has been the most-visited general news site in Italy for the past 14 years and this partnership with finance behemoth Bloomsberg is intended to give the publication the edge in the digital financial information game.  La Repubblica is the first daily newspaper outside of the United States to have struck up a partnership with Bloomberg, and is only the second daily in the world to do so, after The Washington Post. 

Full article: 

http://www.editorsweblog.org/newspaper/2011/09/repubblica_teams_up_with_bloomberg.php

2011 Articles

Grange St Pauls, London
April 14, 2011

OPS is for online advertising leaders. Tackle the big issues and learn to leverage operations for increased profitability.
Breaking News & Updates

Save £150 until April 1, 2011
Significant discounts available from our Associate Sponsors: AOP UK, IPA UK, OPA EU
Keynote Address Announced: Pete Robins, Founder, agenda21 and deputy chair of IPA UK's digital group
Sponsor Speaker Announced: Tom Jenen, Commercial Director EMEA, AdMeld
Sponsor Speaker Announced: Justin Thomas, Publisher Development Director, Rubicon Project

About OPS

"If you run a digital media business, you can't afford to miss OPS"

Online ad spending is set to grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, according to a forecast from Borrell Associates.

What the numbers don't reveal is the fundamental shift happening in the way that online advertising works. All aspects of the online advertising ecosystem are focused on technology and process. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers are automating workflow and developing yield management capabilities to maximize revenue. Online advertising networks add value as they evolve and reduce friction in the marketplace. At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams. Now, more than ever, ad ops leaders must not only help navigate their companies to profitability, but grow the topline as well. Gone are the days when ad operations sat in a back room, quietly trafficking insertion orders.

More information: http://www.admonsters.com/event/op-eu-2

2011 Articles

Online Video News in Europe
New OPA Europe - Ipsos study reveals Internet users’ attitudes, habits and opinions regarding online video content
Paris, 14 February 2010 – The Online Publishers Association Europe today announced the results of research done in partnership with Ipsos MediaCT. Attitudes, habits and opinions of internet users regarding online video content were examined across 8 European markets: UK, France, Germany, Italy, Spain, Switzerland, Poland and Greece.

Overwhelmingly, users have a positive opinion of online video news, and most consider it important that news sites offer news in video form, and view it frequently. Almost 3/4 of users download or watch online video, and of those video news users, more than 2/3 watch or download video news at least once a week.

Key findings include:...

Full article: http://www.efita.net/apps/accesbase/dbtoweb.asp?d=6830&t=0&identobj=6OCGJhOy&uid=57305290&sid=57&idk=1

2011 Articles

The Online Publishers Association Europe has announced the results of research done in partnership with Ipsos MediaCT.

Attitudes, habits and opinions of internet users regarding online video content were examined across 8 European markets: UK, France, Germany, Italy, Spain, Switzerland, Poland and Greece.

Overwhelmingly, users have a positive opinion of online video news, and most consider it important that news sites offer news in video form, and view it frequently.

Key findings include:...

Full article: http://www.digitalstrategyconsulting.com/netimperative/news/2011/02/most_europeans_watch_video_new.php