Digital Media Statistics
- 01 July 2015
Globally the average person spends more than eight hours a day consuming media, according to the agency ZenithOptimedia.
Their extensive Media Consumption Forecasts report (paywall) draws this conclusion following surveys in 65 countries around the world; identifying differences across regions and key markets.
Jonathan Barnard, their Head of Forecasting, who co-wrote the report, talked to TheMediaBriefing about some of the study's highlights.