Digital Media Statistics
- 23 November 2015
Sweden Leads in Smart Device Penetration; Italy Lags.
Unsurprisingly, smart device penetration is highest in the north. Sweden has the highest smart device penetration with 150% smart device penetration, or 1.5 devices for every man, woman and child in the kingdom. This is followed by The Netherlands at 136% and the UK at 130%. France clocks in at 81% penetration, followed by Germany at 77%, and Spain at 74%. Given the ratio of minors to adults in these nations, the data implies that almost every adult has a smart device.
Italy is the exception, with the lowest smart device penetration of any country in Western Europe at 66%. Russians on the other hand, are willing to spend more of their income on smart devices, bumping their penetration up to 75%, despite a low GNI.