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Digital Media Statistics

  • "The study found that over 71 per cent of smartphone users across all four countries (YK, France, Germany & Sweden) are researching potential purchases via…

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  • By the end of 2012, eMarketer estimates total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million,…

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  • Online paid content isn’t changing as dramatically as mobile, but it is growing. 34 per cent of publishers surveyed are already charging for online web…

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  • A total of 3.62 million people own tablet computers in the UK, with Apple having a 73% market share, according to new research from Kantar…

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  • A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to…

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Other Research

Western Europe Mobile: Trends, Case Studies and Best Practices

Smartphone adoption and a sharp rise in mobile internet usage are poised to invigorate Western Europe’s mobile marketing landscape. As more industry verticals embark on mobile campaigns and marketers shift their focus from one-off experiments to ongoing execution, mobile ad spending is set to increase.

The global trend toward smartphone adoption and increased mobile internet access among consumers is igniting renewed marketer emphasis on mobile. eMarketer predicts that the number of mobile users in the EU-5 accessing the web from their phones will double from 2010 to 2015, reaching 94 million. App and browser usage rates are steadily rising as more users go online with their mobile devices. These trends are giving marketers new options to connect with customers.

Full report: http://www.emarketer.com/Report.aspx?code=emarketer_2000765

 

The State of the News Media 2011

The Pew Project for Excellence in Journalism:

By several measures, the state of the American news media improved in 2010.

After two dreadful years, most sectors of the industry saw revenue begin to recover. With some notable exceptions, cutbacks in newsrooms eased. And while still more talk than action, some experiments with new revenue models began to show signs of blossoming.

Among the major sectors, only newspapers suffered continued revenue declines last year—an unmistakable sign that the structural economic problems facing newspapers are more severe than those of other media. When the final tallies are in, we estimate 1,000 to 1,500 more newsroom jobs will have been lost—meaning newspaper newsrooms are 30% smaller than in 2000.

Beneath all this, however, a more fundamental challenge to journalism became clearer in the last year. The biggest issue ahead may not be lack of audience or even lack of new revenue experiments. It may be that in the digital realm the news industry is no longer in control of its own future.

Full report: http://stateofthemedia.org/

   

New French study on media habits

"The French are more and more «médiavores» and the traditional media are still competing and withstanding the inexorable wave of new media," commented Le Figaro, referring to  the annual study «Media in life» carried out by Médiamétrie.

The study examines daily media consumption, registering the number of contacts that people of more than 13 years old have with one or more media during the day.

The research shows that from 2006 to 2009 the number of contacts with both traditional and digital media increased of 9,7%.

Full article: http://www.editorsweblog.org/newsrooms_and_journalism/2011/03/new_french_study_on_media_habits.php

   

Research Reveals Online Privacy Is Situational: Consumers Concerned With Transparency, Control

The debate surrounding privacy is shaping policies and, potentially even laws, that will determine how marketers and publishers track and target consumers online, but some new research suggests that consumers don't actually see it as a black or white situation, and that the real issue may not be privacy at all, but a potentially even more complex and emotional subject: security. The research, which was conducted by Ball State University's Center for Media Design, finds that the notion of privacy is actually "situational," and depends on the context of the consumer, the nature of their information being tracked, and the organizations that are tracking it.

The report, "Notions of Privacy: Ignorance, Illusion or Miscommunication," is based on consumer-centric research designed to understand how average people - not the industry wonks, advocacy groups, policy makers or regulators who seem to be framing the debate - feel about having their personal information tracked online. The research, which will be rolled out in stages this week beginning with the release of the top line finding that consumers see it as an issue of security and control, is part of an ongoing series of studies the university plans to conduct around the subject.

Full article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145416&nid=124084

   

The 2010 U.S. Digital Year in Review

comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year.

Full article: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review

   

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