OPA Europe Research
- 01 September 2015
About the Executive Report
This report focuses on mobile publishing as a critical new area of business activity. It aims to examine current policies, key trends and emerging best practices from leading Press Groups, in key aspects of business operations, namely content, design, advertising sales, marketing, and availability/distribution.
The 25-page report includes an annexe of slides from the company presentations shared at the June 2015 OPA Europe best practice meeting in Hamburg.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)