This best practices meeting on March 4-5 will focus on "Loyalty, retention and churn management strategies" in subscriptions, following through on our October meeting that dealt with the issue of paid content in a broader manner. Points covered will range from content innovation to formats/channels (web, newsletter, podcasts, notifications, etc.), and from metrics /KPIs (e.g., RFV) to marketing techniques, for instance, messaging and price. Emphasis will also be placed on tech and tools, particularly in Data management (collection, analysis, deployment), and different phases (onboarding, renewal, upselling) will be further examined.
Attending companies include Der Spiegel, Le Figaro, Tamedia, The Telegraph, Le Monde, JP/Politikens Hus, GEDI Gruppo Editoriale and Henneo.