At its best practices meeting in Barcelona to be held in March 2015, OPA Europe members will focus on paid content and services.
Presentations, discussions and debates over the two days of meetings will examine types of content and services that carry a price; the form of the offering (i.e. paywall or meter or membership scheme); pricing schemes and cross-platform distribution; performance metrics and key indices; technology deployed and data analytics; promotion tactics and marketing strategy; and advertising sales, within the context of first party subscription data content development, issues of infrastructure and distribution, promotion and marketing, as well as human resources, and structuring and skills development questions.
Attending companies include Le Figaro, Le Monde, Corriere della Sera, The New York Times, La Repubblica, El Mundo, El Pais, Spiegel Online, Vocento, La Vanguardia and Lambrakis Press.
