On March 12 - 13, the members of OPA Europe met at the offices of Grupo Godó in Barcelona, to report on company activity in the area of paid content. Members examined products and services, charging methods, pricing, metrics, advertising, marketing, technology and distribution, as well as other topics relating to monetization.
Our sponsor, Price Waterhouse Coopers, presented how their framework helps publishers meet the challenge of online paid content.
OPA Europe wishes to thank Grupo Godó for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, Die Zeit, Dagbladet, The New York Times, La Repubblica, El Mundo, El Pais, Vocento, Corriere della Sera, La Vanguardia, Iogenia and Lambrakis Press.