On June 25 - 26, the members of OPA Europe met at the offices Der Spiegel and Die Zeit in Hamburg, to report on company activity in the area of mobile publishing. Members examined mobile web vs. apps, smartphones vs. tablets, content and design, advertising sales, marketing and distribution, as well as other topics relating to mobile.
Our sponsor, Netsize / Gemalto, presented their workshop on mobile strategy.
OPA Europe wishes to thank Der Spiegel and Die Zeit for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, Der Spiegel, Die Zeit, Dagens Næringsliv, La Repubblica, El Mundo, El Pais, La Vanguardia, Iogenia and Lambrakis Press.