On March 3 - 4, the members of OPA Europe met at the offices of La Stampa in Turin, to discuss 'Content Distribution' as it applies to their companies. Members examined strategies underlying premium content made available on various platforms, and discussed in depth policy components such as editorial operations, human resources, marketing and monetization. Moreover, ideas and practices were shared in the increasingly critical domain of social media publishing as a means of maximizing traffic, nurturing user engagement and fostering community development.
Our sponsor, Spot.IM, presented their solutions to help publishers increase user interaction on their websites.
OPA Europe wishes to thank La Stampa for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, The New York Times, La Repubblica, El Mundo, Buzzfeed, El Pais, La Vanguardia, Corriere della Sera, Le Temps, Iogenia, Il Sole 24 Ore, Vocento and Lambrakis Press.