OPA Europe's upcoming Best Practices meeting will take place on June 23-24 in Madrid, and will focus on "Digital Video Strategies" for premium publishers.
It will cover issues of content development (both original and co-produced or purchased rights), performance benchmarks and metrics, as well as distribution approaches across both owned properties and third parties, notably social media platforms. Members will also examine matters of human resources and skills/operating structure, as well as technology infrastructure and tools. In addition, they will discuss and debate monetization strategies, in terms of both standard vehicles/formats (pre-rolls, in stream, etc.) and native content.
Attending companies include Le Monde, Iogenia, Vocento, The New York Times, El Mundo, El Pais, and Spiegel Online.
