OPA Europe's upcoming Best Practices meeting will take place on June 22-23 in Oslo. Its central topic is "Innovations in Advertising Sales”, and the agenda includes discussion and debate in a series of key areas of digital publishing, namely Programmatic Trading, Content Marketing and Native Advertising, as well as monetisation in the rapidly growing areas of Mobile and Video.
The meeting will examine critical questions such as ad product development, pricing and yield optimisation, targeting and measurement, as well as broader issues including alliances and partnerships, and investments in HR and technology.
