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OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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What’s the opposite of “recession”? UK internet ad budgets were up for the second consecutive quarter in Q409, as the web continued to take share of outlay from other media, according to the IPA/BDO Bellwether.

The online increases (10.4 percent for internet, 11.5 percent for search) were the most pronounced since Q108 - showing that, during the recession, advertisers embraced the higher guarantees that the web offers through targeting and metrics.


Please click on the link to read the full article. http://paidcontent.co.uk/article/419-bellwether-advertisers-flocked-to-web-during-downturn/
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