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Earlier this month GroupM released an optimistically revised forecast for a number of ad markets across the globe. Today, ZenithOptimedia released a similarly optimistic outlook for worldwide advertising spend this year and next, particularly online.

Despite an overall fall in the global ad market of 10.2% this year, ZenithOptimedia expects ... online will be the only medium not to witness a contraction this year and will instead see growth of 9.5%.

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According to the media agency’s recent detailed announcement, http://www.zenithoptimedia.com/about/news/pdf/Adspend%20forecasts%20December%202009.pdf, "The downturn has accelerated the structural shift of budgets from traditional media to the Internet ; in a time when marketing departments have to justify every dollar they spend, the rapid and clear returns offered by Internet advertising are more attractive than the longer-term brand-building benefits offered by other media. We forecast Internet advertising to grow 9.5% this year, followed by 12% to 13% annual growth over the next three years."

- www.bizreport.com, 8 December 2009

http://www.bizreport.com/2009/12/zenithoptimedia_releases_optimistic_forecast_for_online_ad_s_1.html
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