eMarketer has revised its US online ad spending forecast downward, predicting 2009 spending of $22.8 billion.
Online ad spending for the first half of the year decreased by 5.3%, according to reported results from the Interactive Advertising Bureau and PricewaterhouseCoopers, eMarketer’s benchmark.
Indications—such as relatively strong Q3 results from Google—suggest an increase in search spending. Even in down years, second-half growth is stronger. eMarketer predicts a smaller second-half 2009 decrease of 2.9%, which will mean a decline of 2.9% for the year. (Note that 52% of 2009 spending will occur in the second half of the year.)
- eMarketer.com, OCTOBER 19, 2009