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Paris-based Publicis Groupe may claim to be the largest digital advertising organization in the world, with 25% of its revenues now derived from digital media, but its lead advertising forecasting unit - ZenithOptimedia - has reduced its outlook for the role the biggest source of digital media - the Internet - is playing in the overall advertising economy.

In its most recently quarterly forecasting update released this morning, ZenithOptimedia now projects the Internet will account for $54.087 billion in worldwide ad spending during 2009, down nearly $5 billion from the $58.703 billion estimate it entered the year with. While the Internet’s share of total worldwide ad spending has actually nudged up two-tenths of a point since then, it is down three-tenths of a point from ZenithOptimedia’s last forecast in July.

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- Online Media Daily, 19 October 2009

http://www.mediapost.com/publications/ ?fa=Articles.showArticle&art_aid=115644
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