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Worldwide mobile ad revenues will reach US$16.65 billion in 2013, according to estimates by eMarketer. That’s almost double last year’s total of $8.80 billion. Mobile’s share of digital media spend is growing rapidly – this year it is expected to account for 14.2 percent of digital revenues, up from 8.5 percent in 2012.

This is higher than Gartner’s forecast that global mobile advertising revenues this year will be US$11.4 billion.

This growth all sounds very encouraging until you look at the big picture. Mobile is still a minnow when it comes to media spending. Global advertising spend on all things media is forecast to be $517.1 for 2013, by eMarketer. By mobiThinking’s calculations that means companies are still only spending 3.22 percent of their total media budget on mobile.

Read full article: http://mobithinking.com/blog/mobile-ad-revenues-2013

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