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OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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Worldwide mobile ad revenues will reach US$16.65 billion in 2013, according to estimates by eMarketer. That’s almost double last year’s total of $8.80 billion. Mobile’s share of digital media spend is growing rapidly – this year it is expected to account for 14.2 percent of digital revenues, up from 8.5 percent in 2012.

This is higher than Gartner’s forecast that global mobile advertising revenues this year will be US$11.4 billion.

This growth all sounds very encouraging until you look at the big picture. Mobile is still a minnow when it comes to media spending. Global advertising spend on all things media is forecast to be $517.1 for 2013, by eMarketer. By mobiThinking’s calculations that means companies are still only spending 3.22 percent of their total media budget on mobile.

Read full article: http://mobithinking.com/blog/mobile-ad-revenues-2013

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