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OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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Mobile devices will account for 50% of Google paid-search clicks by December 2015, according to Marin Software. The company predicts in a report released Wednesday that mobile will become the primary channel for search as investment in these devices increases, surpassing 42% this year.

Marin found the conversion rate of search ads on mobile devices rose in the U.S. during 2013, indicating that consumers are more comfortable with mobile commerce. The conversion rates of smartphones and tablets rose 57% and 67%, respectively. In 2013, tablet conversion rates at 5.5% edged out desktop conversion rates at 5.3% for the first time.

Full article: http://www.mediapost.com/publications/article/221748/mobile-becoming-dominant-search-channel.html

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