Mobile devices will account for 50% of Google paid-search clicks by December 2015, according to Marin Software. The company predicts in a report released Wednesday that mobile will become the primary channel for search as investment in these devices increases, surpassing 42% this year.
Marin found the conversion rate of search ads on mobile devices rose in the U.S. during 2013, indicating that consumers are more comfortable with mobile commerce. The conversion rates of smartphones and tablets rose 57% and 67%, respectively. In 2013, tablet conversion rates at 5.5% edged out desktop conversion rates at 5.3% for the first time.