Home
images/newsroom10.jpg

Member Companies

OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
Read More

Best Practices

Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
Read More

Reports

OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
Read More

member logos 4

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous Year. Mobile display shows the highest growth at 123.4% and mobile search, up 92.1%, flourishes mainly driven by smartphone penetration as affordable data plans fuel location-based search-on-the-go. Messaging, itself up 19.4%, might not be sharing as much robust growth due to migration from operator-owned messaging services (e.g. SMS and MMS) to alternative platforms. Successful messaging innovation, particularly in Asia, reinforces the commonly held industry belief that mobile players need to be ahead of the curve. 

Full article: http://www.iabeurope.eu/news/global-mobile-advertising-revenue-hits-146-billion-193-billi

Questions About OPA Europe?  Contact Us