Three is a crowd when it comes to digital customer data. A recent study shows 78% percent of publishers do not know if third parties are accessing their data. This needs to change.
Digital publishers are compromised by third parties (Google, Facebook, advertising vendors, social media widget providers, and others) that take, use, and monetise the customer data publishers generate.
And it’s precisely that access to customer data that causes its value to diminish and threatens publisher profitability.