In Q1 2015, Ooyala monitored activity on its network and found that mobile phones accounted for 34% of digital video views worldwide during that time period, vs. a mere 7% for tablets. Over the course of a year, mobile phones had grown their share of total digital video views by 126.7%, driving mobile’s overall portion up 95.2% year over year, from 21% to 41%.
Short-form content remains the most popular type of video viewed on mobile phones. In Q1 2015, videos under 3 minutes accounted for nearly half of time spent watching video via such devices. In comparison, nearly 60% of time spent with tablet video was devoted to content longer than 10 minutes—more than any other device listed.