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Globally the average person spends more than eight hours a day consuming media, according to the agency ZenithOptimedia.

Their extensive Media Consumption Forecasts report (paywall) draws this conclusion following surveys in 65 countries around the world; identifying differences across regions and key markets.

Jonathan Barnard, their Head of Forecasting, who co-wrote the report, talked to TheMediaBriefing about some of the study's highlights.

Full article: http://www.themediabriefing.com/article/how-will-international-media-consumption-and-advertising-change-by-2017

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