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The latest IAB quarterly spending figures were published this week with the trade body claiming this year was the biggest Q3 ever for digital ad spend, with the numbers hitting $17.6bn during the period.

Representing a 20% increase from the same period in 2015, and a 4.3% sequential increase from Q2, David Doty, IAB chief marketing officer, claimed the numbers show the “momentum” of mobile, digital video and other digital ad formats is undeniable...

Full article: http://www.thedrum.com/opinion/2016/12/29/digital-ad-spend-up-20-the-benefit-the-hands-the-few-and-makes-marketers-jobs-lot

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