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OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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Spending on augmented reality (AR) and virtual reality (VR) hardware, software and services in Western Europe will reach $2.5 billion in 2017, a 131% increase over the $1.1 billion spent in 2016, according to a new forecast by the International Data Corporation (IDC).

IDC expects the consumer market will be the largest AR/VR spending segment this year, accounting for more than 56% of spend in Western Europe, with those outlays devoted primarily to VR goods and services. Consumers will contribute less than 20% of AR-related spending, according to IDC.

Full article: https://www.emarketer.com/Article/AR-VR-Spend-Expected-Double-Western-Europe/1015406

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