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This year, digital ad investment in Ireland will leap by 12.0% to €433.0 million ($479.0 million), equal to 51.4% of the country’s total media ad spending.

Advertiser enthusiasm for mobile will drive digital’s growth. Mobile efforts will claim 62.0% of all digital ad spending in the country this year, eMarketer estimates, and represent nearly 80% of digital investment by 2021. By that time, just under half of overall paid advertising spend will be devoted to reaching consumers on mobile devices.

Full article: https://www.emarketer.com/Article/Digital-Poised-Overtake-Traditional-Media-Ad-Spending-Ireland/1015426

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