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Mobile devices were responsible for 60% of all video views worldwide in Q4 2017 as audiences were more likely to watch programming on a smartphone or tablet than a PC or TV, according to a study by video technology company Ooyala. As more premium sports programming moves online and can be viewed on mobile, this number may top 70% soon.

Smartphones (55%) topped PCs (36%) in Q4 for the percentage of pre-roll ad impressions shown on broadcaster platforms that distribute TV content online. Smartphone pre-roll impressions were highest on publisher platforms at 69%, which Ooyala defines as including news and media organizations. Broadcasters saw mid-roll impressions on smartphones rise to 28% in Q4 from 16% in Q3, while publishers experienced a jump to 51% from 44% for the same periods.

Full article: https://www.mobilemarketer.com/news/study-mobile-devices-snag-60-of-all-video-views-worldwide/519200/

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