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PRESS RELEASE-

THE NEW YORK TIMES LAUNCHES iPAD APPLICATION WITH LATEST NEWS, BUSINESS AND TECHNOLOGY NEWS, OPINION AND FEATURES SELECTED BY EDITORS OF THE TIMES

Chase SapphireSM Named Exclusive Launch Sponsor

NEW YORK, April 2, 2010 – The New York Times announced today the release of The New York Times Editors’ Choice app (http://itunes.com/apps/nyteditorschoice) , offering a selection of the latest news, business and technology news, opinion and features chosen by Times editors that can be downloaded automatically to iPad. The Editors’ Choice app delivers two pages of content with the top eight to ten articles in latest news, business, technology, opinion and feature sections from The Times with accompanying videos and photo slideshows.

The New York Times Editors’ Choice app takes advantage of the device’s large screen display and video and slideshow capabilities. The app is free and advertising supported. The Times is also planning a full, paid app for iPad as part of its overall paid strategy.

“Times readers will find the iPad to be an exceptionally useful and entertaining way to closely follow what is happening around them locally, nationally and internationally,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times Media Group, and general manager, reader applications.

Features of the application include:

  • Simple navigation – read articles and view videos and slideshows with ease using the iPad’s sophisticated navigation capabilities and cutting-edge multi-touch screen.

  • Offline reading – download and sync articles and images to iPad device for viewing offline or in airplane mode.

  • Share options – e-mail articles to friends from the app.

Chase Sapphire <http://www.chase.com/sapphire> , a premier rewards card for the affluent market, is the exclusive launch sponsor of The New York Times Editors’ Choice app.

“This app provides a great opportunity for advertisers to use the latest digital technologies to reach The New York Times’s affluent and loyal readers,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “The Editors’ Choice app launches with a full-page vertical and horizontal interstitial ad that provides a large interactive canvas for our advertisers.”

The New York Times Editors’ Choice app is available for download at the iPad App Store.
New York Timed Editors Choice iPad app FAQs.

The Times worked with Medialets <http://www.medialets.com> to develop the two new innovative ad units that leverage the creative capabilities of the iPad.

About The New York Times Company
The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Chase Sapphire
Chase SapphireSM is the premier rewards card from Chase Card Services that includes premium travel services, a wide variety of unlimited rewards through Chase’s Ultimate RewardsSM program and direct access to a specially trained dedicated service team 24 hours a day, seven days a week, all backed by the security and protection of Chase. Consumers may apply for the Chase Sapphire credit card online at http://www.chase.com/sapphire.

About Medialets:
Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry's only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com <http://www.medialets.com> , email us at This email address is being protected from spambots. You need JavaScript enabled to view it., or follow us on Twitter @medialets.


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This press release and images can be downloaded at: http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-pressArticle&ID=1409276&highlight=
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