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lambrakis_launchLambrakis Press S.A., Greece's largest media group is proud to announce the launch of its new PREMIUM digital subscription services, starting officially on Sunday, April 14.

Introducing a convenient and reliable digital pack, PREMIUM enables the user to stay updated and connected by website, smartphone or tablet and enjoy the content of best-selling newspapers TO VIMA and TA NEA 24/7, available anytime, anyplace.

Most significantly, for the first time in Greek news media market, Lambrakis Press steps forward to offer new subscribers the opportunity to get access to premium content providing them in turn both the medium and the access to it.

Premium content

Those who sign up for a one-year €9.99-per-month subscription will get the combined TO VIMA & TA NEA pack allowing unlimited access to all 426 editions launched throughout the year, worth €533 for just €119,99. This is a unique opportunity to follow a wealth of agenda-setting news, sharp analysis and commentary, along with the best of special supplements and insert magazines such as best-read weekly BHMagazino, or monthlies BHMAdonna and BHMAgourmet. The combined pack is coming together with a number of exclusives, featuring access to e-replicas via iPad and Android tablets, multimedia, special newsletters, archive newspaper editions from 2007 onwards and a specially designed evening e-bulletin edition.

Premium tablets

Subscribers of the aforementioned combined TO VIMA & TA NEA bundle will be eligible to obtain the packed full of features Android lenovo ideatab A2107 tablet with built-in Wi-Fi and 3G, worth €199 for just €39.99. Alternatively, another option is provided for the powerful 7.9 inch-display and long battery life iPad mini Wi-Fi or iPad mini Wi-Fi + 3G letting the user download content, stream video and browse the web at amazing speeds, for just €199 and €299 respectively.

Premium access

In conjunction with leading telecommunication services provider WIND, reading the news, surfing the web or downloading favorite video, music or apps on the go are all easy-to-do for new PREMIUM subscribes: the latter will be awarded a six-month free mobile Internet service for an unprecedented 1GB consumption whilst all Wind customers will enjoy free access to the entire network of Lambrakis Press digital media.

Premium offers

Last but not least, the premium €9.99 pack brings with it an amazing selection of exclusive offers and money saving coupons. In this respect, new subscribers will be benefited from monthly and seasonal e-book giveaways found in HeliosKiosk plus receive special discount rates and coupons. More specifically:

HeliosKiosk material

  • Five e-books upon registration to the premium bundle plus three e-books by the end of each month for the entire year
  • End of school offer for new subscribers giving away for free ten children e-books (June 2013)
  • Limited time offer for new subscribers giving away for free all special e-collections from Lambrakis archive (August 2013)

Discount rates and coupons for a number of every day basic or leisure services, including:

  • €30 Fuel filling voucher at major petrol stations for the first 3.500 new subscribers
  • Coupons for shopping at major supermarket and clothing chains
  • Premium travel and holiday offers for both Greek and international destinations
  • Free tickets at premium theaters in Athens
  • Special discounts for the purchase of electric bicycles
  • Gift vouchers at personal care stores
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