Three times a year OPA Europe members meet to share best practices on the promotion of quality content in digital media.
At its best practices meeting in Athens from October 17-18, held at the offices of Lambrakis Press, OPA Europe members shared company presentations on "Innovations in Advertising Sales".
Amongst many topics, OPA Europe members are talking about real time bidding, native advertising, and programmatic marketing.
Company presentations were structured around the following points:
- Trading: Programmatic & RTB
- Placement: Native Advertising / Content Marketing
- "Growth" channels, formats and platforms: Mobile, Video & Social
- Pricing: Viewability
Journalism is strong, and the audience huge. The challenge is to always look ahead to what is coming, and to adapt to the multiplicity of platforms.
Guests included digital officers from Vocento and La Vanguardia, as well as members of the European Publishers Council.