The paper of record will soon launch a new app that puts the paper second.
At an event on Saturday at SXSW, the New York Times gave Mashable a look at its soon-to-be released subscription mobile app that will cost $8 per month. NYT Now will provide readers with a curated feed of stories with specially crafted blurbs of key points, allowing readers to scroll down without tapping to get an idea of the most important news of the moment.
The new app is not designed for current readers of the Times. It is meant to attract an audience that the paper has had trouble tapping - the mobile-first reader. It is the first clear admission from the Times that the strength of its product alone is not enough to counter the growth of mobile consumption.
"I really believe that we will be, and I hate to use the word addicting, but addict a whole new audience to the New York Times," said executive editor Jill Abramson.
Full article: http://mashable.com/2014/03/08/nyt-now-mobile/