CNN International is increasing its advertising offering to Italian brands through a new partnership with System Advertising, the advertising agency of Gruppo 24 ORE, which is the leading multimedia publishing group in Italy for economic, financial, professional and cultural information.
From February 1st, Gruppo 24 ORE - System Advertising will be CNN's sole agent in Italy, representing CNN International's platforms and brand solutions to a range of advertisers. This arrangement will offer an enhanced advertising proposition to premium Italian brands that want a major presence on the world stage.
With a range of TV, digital, mobile and social platforms reaching more than 385 million households around the globe, CNN International is the number one international TV news channel according to all major media surveys. The latest independent data from Ipsos shows that CNN reaches an unrivalled four out of 10 upscale consumers and decision-makers in Europe, Middle East, Africa, Asia and Latin America.