Publishers are turning their attention to the cultural issue of getting their reporters and other staff to think mobile-first.
On Friday, The New York Times said that it would temporarily bar employees, both inside and outside editorial, from accessing its desktop homepage while at the newspaper's New York City headquarters. The thinking: With 47 percent of time spent with NYT's digital content coming from mobile, staffers should be more sensitive to the needs of mobile readers.
"There's a disconnect between the creation of our journalism and the consumption of it," said assistant masthead editor Clifford Levy, who spearheaded the experiment. "This is vitally important for us."