Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
Platish or perish?
With those malaprop-sounding fighting words a year ago, digital entrepreneur Jonathan Glick neatly, if broadly, summed up a question of the moment on Twitter.
We’ve read so many obits for news media over the past 10 years that you’d think we’d be inured to yet another. But the onslaught of off-site distribution initiatives — from Facebook’s soon-to-expand Instant Articles to Apple News to Snapchat Discover, and most recently Twitter Lightning and whatever may next emerge as an offspring of Google News — now offers yet another existential moment. Will anyone go directly to a news or media site or app in 2020? Or are the platforms, now becoming quasi-publishers, all that will matter? (And will anyone come up with something better than “platisher”? And don’t try to make “pubform” happen.)