Spain’s most-read newspaper, El País, is putting its digital product front and center, as falling circulation figures point to a possible future without print.
The paper’s circulation declined 15 percent to 220,000 in the last year, according to Reuters. At the same time, its online audience has been steadily increasing to nearly 16 million, up from 15 million from last year, according to comScore.
“The last two years have seen a fundamental change in the way that we digitally distribute news in different ways,” said David Alandete, managing editor at the paper. “We’ll keep a print title for as long as it makes sense to, but online is our future.”
El País has an advantage in that about 60 percent of its online traffic is direct. However, digital distribution channels are important, and rather than just pushing out breaking-news feeds across its digital channels, Alandete is emphasizing editorial opinion, insight and analysis in its newsletters and mobile alerts.