Member Companies

OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Best Practices

Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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If you don’t have revenue, you don’t have a product: It’s one of the first things I tell my clients. With the news media facing extreme economic pressure in many countries, I was keen, in my recent report for the Reuters Institute for the Study of Journalism, to focus not only on editorial innovation but also the commercial innovation that is supporting new formats.

I found news organizations around the world answering the questions of how to monetize radically distributed content strategies, grappling with changes in social media use, and finding a new way to connect with their young audiences when Facebook no longer reached them.

Our goal in the report wasn’t to provide an exhaustive look at all of the forms of content innovation happening, but rather to use the lens of non-article formats to look at how news organizations are creating truly digitally native content. Zeroing in even further, we focused on three general areas of innovation: Radically distributed publishing, conversational interfaces including apps and chatbots, and visual journalism including virtual reality.

Full article: http://www.niemanlab.org/2017/03/how-four-international-news-outlets-are-creating-truly-digitally-native-content-and-making-money-off-it/

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