Publishing used to be relatively simple. You published a newspaper once a day or produced a nightly newscast. Even with the advent of the Internet things were fairly straightforward: You had a website and posted your coverage there. But as platforms — from Facebook and Snapchat to messaging platforms such as Kik and Line — become more ubiquitous, news organizations now have to decide where they want to publish and how they want to present their coverage on these platforms.
A study out this week from the Tow Center for Digital Journalism at Columbia University examines how platforms have changed journalism, and while the entire 25,455-word report is worth reading, one particularly interesting section looks at how news outlets are choosing to publish (or not publish) across a variety of platforms.
The report compares how The New York Times, CNN, and The Huffington Post utilized platforms during a week in early February. In that span, each outlet posted to about 10 different platforms. The Times and HuffPo each posted about 1,660 times across the various platforms. CNN, however, published more than 2,800 stories, about 40 percent more than the other two.