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A key priority of The Daily Telegraph's digital strategy is to grow the number of registered users accessing the site, and one of the pillars supporting this initiative is a new and improved approach to email newsletters.

The publisher launched six editorial newsletters over a period of six weeks, in a drive to refresh its newsletter strategy, previously a medium primarily used by commercial teams, explained Dan Silver, head of digital publishing at The Telegraph.

“We talk very much here about drawing the distinction between promotional newsletters and editorial newsletters, promotional ones being much more based around ROI and generating leads,” Silver told Journalism.co.uk in a recent podcast.

Full article: https://www.journalism.co.uk/news/the-telegraph-rolls-out-new-authored-analysis-strategy-for-editorial-newsletters/s2/a720621/

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