Reports

reader revenuesThis report focuses on the strategies and tactics premium publishers are deploying to develop and optimize revenues from their readers. Issues examined include the product or service, pricing and overall marketing, as well as matters of resources, be it talent, tech or tools. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade press and specialist newsletters/blogs.

The 29-page report includes an appendix of slides from the company presentations shared at the June 2018 OPA Europe best practice meeting in Zurich.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

managing processes and resourcesThis report focuses on the initiatives premium publishers are undertaking to improve and optimize the management of their resources and processes. It examines a series of crucial issues such as structure and workflow across functions (e.g. newsroom or sales), while focusing also on technology and available tools, new metrics and human resource management. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.

The 23-page report includes an annexe of slides from the company presentations shared at the March 2018 OPA Europe best practice meeting in Milan.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

innovationsThis report focuses on mobile publishing as an increasingly critical area of business activity. It aims to examine current policies, key trends and emerging best practices from leading Press Groups, in key aspects of business operations, namely content, design, advertising sales, marketing, and availability/distribution. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.

The 28-page report includes an annexe of slides from the company presentations shared at the October 2017 OPA Europe best practice meeting in London.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

innovationsThis report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic trading, native advertising, ‘high growth’ sectors – principally mobile and video – and issues of growing importance such as brand safety, viewability, ad fraud, transparency and ad blocking.

The 28-page report includes an annexe of slides from the company presentations shared at the March 2017 OPA Europe best practice meeting in Oslo.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

new revenue streamsAbout the Executive Report

This report focuses on ‘New Revenue Streams’ for publishers, namely the development of income sources beyond paid subscriptions and digital advertising. It focuses principally on the digital sphere, but not exclusively, as some activities –e.g. events or membership schemes- can transcend online and include offline operations. The report outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed.

The 30-page report includes an annexe of slides from the company presentations shared at the March 2017 OPA Europe best practice meeting in Paris.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

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