About the Executive Report
This report deals with what is commonly referred to as 'Big Data', namely the availability, processing, analysis and revenue potential of an exponentially growing amount of information available to publishers, from a multiplicity of sources and in a multiplicity of formats.
The 17-page report covers big data in three areas of particular interest to publishers: journalism, marketing and advertising.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)