About the Executive Report
This report focuses on Digital Video practices for premium publishers and examines aspects such as content, marketing & distribution, human resources, technology and monetization. It outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed.
The 31-page report includes an annexe of slides from the company presentations shared at the June 2016 OPA Europe best practice meeting in Madrid.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)