This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic trading, native advertising, ‘high growth’ sectors – principally mobile and video – and issues of growing importance such as brand safety, viewability, ad fraud, transparency and ad blocking.
The 28-page report includes an annexe of slides from the company presentations shared at the March 2017 OPA Europe best practice meeting in Oslo.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)