This report focuses on the strategies and tactics premium publishers are deploying to develop and optimize revenues from their readers. Issues examined include the product or service, pricing and overall marketing, as well as matters of resources, be it talent, tech or tools. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade press and specialist newsletters/blogs.
The 29-page report includes an appendix of slides from the company presentations shared at the June 2018 OPA Europe best practice meeting in Zurich.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)