This report focuses on the apps publishing strategies of premium news brands. It examines a series of crucial issues such as strategic approach and rationale, content and services offered while focusing also on marketing/distribution, performance metrics and monetization as well as technology and human resources. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 22 page report includes an appendix of slides from the company presentations shared at the February 2020 OPA Europe best practice meeting in Madrid.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)