This report focuses on the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition. The report's principal sources include primarily input from OPA Europe members (either in the form of presentations or points raised in internal discussions), as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 26 page report includes an appendix of slides from the company presentations shared at the October 2020 OPA Europe virtual best practice meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
Full report (Members only)