This report focuses on Data Strategies in Digital Publishing. It examines the topics of infrastructure and tools as well as management of human resources while focusing in applications of Data in journalism, marketing and advertising sales. The report outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed. The report's main sources include presentations and discussions from the OPA Europe Best Practices virtual meeting of June 2021, as well as material collected from selected external sources such as trade Press and specialist newsletters/blogs.
The 29 page report includes an appendix of slides from the company presentations shared at the June 2021 OPA Europe virtual best practice meeting.
Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.
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