Reports

adsalesAbout the Executive Report

This report deals with innovations in the advertising sales operations of digital premium publishers. It covers major trends and addresses best practices across a wide range of current and emerging areas such as programmatic trading, native advertising, ‘high growth’ sectors – principally mobile and video – and issues of growing importance such as ad viewability and ad blocking.

The 28-page report includes an annexe of slides from the company presentations shared at the October 2015 OPA Europe best practice meeting in Lausanne.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

subscribeAbout the Executive Report

This report focuses on mobile publishing as a critical new area of business activity. It aims to examine current policies, key trends and emerging best practices from leading Press Groups, in key aspects of business operations, namely content, design, advertising sales, marketing, and availability/distribution.

The 25-page report includes an annexe of slides from the company presentations shared at the June 2015 OPA Europe best practice meeting in Hamburg.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

subscribeAbout the Executive Report

This report focuses on revenues that accrue to digital publishers through the sale of editorial content and related services to their users. It aims to examine current practices, key trends and emerging best practices from leading Press Groups, in different aspects of business operations, namely: strategy, products & services, pricing, performance metrics, ad sales, marketing, technology and availability/distribution.

The 29-page report includes an annexe of slides from the company presentations shared at the March 2015 OPA Europe best practice meeting in Barcelona.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

videoAbout the Executive Report

This report focuses on Digital Video practices for premium publishers and examines aspects such as content, marketing & distribution, human resources, technology and monetization. It outlines the main challenges and highlights examples of successful policies, while at the same time raising key issues to be addressed.

The 31-page report includes an annexe of slides from the company presentations shared at the Paris 2014 OPA Europe best practice meeting in Paris.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

big dataAbout the Executive Report

This report focuses on ‘Big Data’, namely the collection, processing and actionable use of disparate sets of information whose volume, velocity and variety exceed the capabilities of ‘historic’ infrastructure and skills. It outlines the main challenges and highlights examples of successful policies while at the same time raising key issues to be addressed.

The 26-page report includes an annexe of slides from the company presentations shared at the June 2014 OPA Europe best practice meeting in Amsterdam.

Prepared by Constantine Kamaras, Head of Research and Insights, OPA Europe.

Full report (Members only)

Questions About OPA Europe?  Contact Us