The “Hidden Opportunities in New Media Survey” found that 29% of tablet owners increased their use of magazines in the last year compared with just 4% of nontablet owners. Similarly, 26% of device owners said they increased their consumption of newspapers compared with just 6% of nontablet owners.
The survey was conducted online in December 2010 and included interviews of 2,000 U.S. consumers.
Full article: http://www.btobonline.com/article/20110314/MEDIABUSINESS12/303149944/tablet-users-increasing-content-consumption
