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OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding.

Brand advertisers want to know whether they are getting their money’s worth, in terms of quality and quantity, where digital media is concerned.

Read more:  http://www.accuracast.com/search-daily-news/marketing-7471/dwell-time-to-measure-digital-branding/

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