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Member Companies

OPA Europe member companies include first-rate online publishers, constituting a high-quality forum of premium brands.
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Best Practices

Three times a year, OPA Europe organizes Best Practices meetings throughout Europe, to debate practices and experiences on a specific topic.
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Reports

OPA Europe reports are based on the interactive exchange of insights and solutions, actionable data, case studies, and outcomes.
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When and why to integrate print and digital advertising sales and how to practically implement such a system is the focus of an INMA report told through the eyes of sales executives at 16 of the world's leading newspaper companies.

The 17,000-word report is titled “When, Why and How to Integrate Print and Digital Advertising Sales (Lessons from Market Leaders).”

Read more:  http://www.inma.org/modules/store/index.cfm?action=store_detail&pubid=91

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